Free FAQ schema generator for contractors
FAQ structured data marks up the questions and answers on your page so AI assistants and search engines can lift a clean, attributable Q&A straight into an answer — the exact quotable format they reward. It’s one of the cheapest, highest-leverage AI-visibility fixes, and this tool writes it for you.
Add your real questions and honest answers and copy the FAQPage JSON-LD into your page’s head. It’s valid schema.org markup, built entirely in your browser — nothing is sent to us. When it’s in place, run the free audit at the bottom to see whether ChatGPT and Perplexity actually name your business today.
New here? Read the guide: how to get recommended by AI
Free tool: generate your LocalBusiness structured data (copy-paste JSON-LD)
Generate your FAQ structured data
Enable JavaScript for the interactive generator. Either way, here is a worked example —
the questions and answers below, turned into valid schema.org FAQPage JSON-LD you paste
into your page’s <head>.
Example — the service-page FAQ for a plumbing company in Denver, CO. The generator turns these questions and answers into:
Do you offer 24/7 emergency plumbing service?
Yes. We answer emergency calls around the clock for burst pipes, sewer backups, and water-heater failures across the Denver metro, with a technician typically on-site within two hours.
What areas do you serve?
We serve Denver and the surrounding suburbs, including Aurora, Lakewood, and Centennial.
Are you licensed and insured?
Yes. We are a fully licensed and insured Colorado plumbing contractor, and every technician is background-checked.
Do you charge for estimates?
Estimates for scheduled, non-emergency work are free. For emergency dispatch there is a flat trip fee that we credit toward the repair if you go ahead.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Do you offer 24/7 emergency plumbing service?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We answer emergency calls around the clock for burst pipes, sewer backups, and water-heater failures across the Denver metro, with a technician typically on-site within two hours."
}
},
{
"@type": "Question",
"name": "What areas do you serve?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We serve Denver and the surrounding suburbs, including Aurora, Lakewood, and Centennial."
}
},
{
"@type": "Question",
"name": "Are you licensed and insured?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. We are a fully licensed and insured Colorado plumbing contractor, and every technician is background-checked."
}
},
{
"@type": "Question",
"name": "Do you charge for estimates?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Estimates for scheduled, non-emergency work are free. For emergency dispatch there is a flat trip fee that we credit toward the repair if you go ahead."
}
}
]
}
</script>How to write FAQ content AI assistants quote
- Answer the questions homeowners actually ask. Pull them from your phone calls and quote requests — “do you offer emergency service?”, “what areas do you serve?”, “are you licensed?”. Those are the questions an assistant is matching a homeowner against.
- Keep answers short, specific, and factual. A sentence or two an engine can quote verbatim. Include the concrete details — service area, hours, licensing, how pricing works — not marketing language.
- Show the same Q&A on the visible page. Google’s policy is that FAQPage markup must mirror content a visitor can actually see. Put the questions and answers on the page too, not only in the code — hidden-only FAQ markup can be ignored or penalized.
- Never invent ratings, awards, or claims. State only what’s true and verifiable. Fabricated claims in markup break trust and can earn a manual penalty — the same honesty rule the whole audit runs on.
Frequently asked questions
What is FAQ structured data (FAQPage schema), and why does it matter for AI visibility?
FAQPage structured data is a block of schema.org JSON-LD you add to a page that marks up its questions and answers in a format machines read directly. It lets AI assistants (ChatGPT, Perplexity, Google AI Overviews) and search engines lift a clean, attributable Q&A straight into an answer — the exact quotable format they reward. It’s one of the cheapest, highest-leverage AI-visibility fixes, right beside LocalBusiness markup.
How do I install the generated code?
Copy the generated <script type="application/ld+json"> block and paste it into the <head> of the page whose questions it describes — most site builders (WordPress, Squarespace, Wix, Webflow) have a place for custom head or embed code. Important: the same questions and answers must also be visible on that page. Google requires FAQ markup to mirror on-page content.
Is my information sent to Cited?
No. The generator runs entirely in your browser — the questions and answers you type are turned into code on your own device and never sent to us. We only know that someone used the tool, never what they entered. If you then request the free audit, you give us your business name, city, and email so we can send the report; that’s the only data we collect.
How many questions should I add?
Add every real question worth answering — there’s no minimum or maximum that changes validity, though three to eight genuine, useful questions is a good target for a service page. Quality matters more than count: answer the questions a homeowner would actually ask, in plain language.
Does adding FAQ markup guarantee AI will recommend me?
No, and we won’t pretend it does. FAQ markup helps engines understand and quote your answers — it removes a blocker, it isn’t a ranking cheat. Being recommended still depends on the fuller picture: a complete Google Business Profile, recent reviews, consistent citations, and clear service pages. Add the markup, then run the free audit to see whether assistants actually name you today.
Run your free audit
See whether AI assistants recommend your business — free, no account. We email one report.
The exact questions we’ll ask AI about you:
- “Who are the best HVAC companies in my city?”
- “Which plumber should I call when a pipe bursts?”
- “Recommend a trustworthy, well-reviewed roofing company near me.”